Starbucks and PepsiCo Sign Distribution Agreement for Ethos Water

Agreement Deepens Starbucks Leadership Role in Helping Children Around the World Get Clean Drinking Water and Drives Previously Stated Contribution Goal of $10 Million Over Five Years.

Starbucks Coffee Company and PepsiCo through their joint-venture partnership, the North American Coffee Partnership, have announced the signing of a distribution agreement for Ethos(TM) water. The agreement will significantly increase distribution of Ethos water to retail stores in the U.S. and Canada, and demonstrates Starbucks and Pepsi's commitment to Ethos Water's unique and innovative business model, fully integrating a social conscience into all aspects of the Ethos brand.

Further, by continuing to make a $0.05 donation for each bottle of Ethos water sold in all distribution channels, both companies are affirming Starbucks contribution goal set last year of at least $10 million by the end of 2010 to help children and their communities around the world get clean drinking water. Read More...