Canadian Via Rail up on fair trade coffee

This week VIA Rail became the largest Canadian corporation to offer exclusively fair trade-certified coffee to customers.

It seems big business is following on the heels of many public institutions, including the National Assembly, universities and hospitals who currently sell the ethical brew.

"Historically, a farmer producing fair trade coffee receives at least double the revenue on average of a farmer producing other kinds of coffee," says Rob Clarke, executive director of TransFair Canada, the major not-for-profit certification body that monitors fair trade licences.