Folgers have announced a new line of eight Gourmet Flavored Coffee varieties under the name of Folgers Gourmet Selections.
According to the National Coffee Association, the total consumption of gourmet coffee has reached an all-time high, with 63 percent of Americans saying they drank gourmet coffee beverages within the past year. However, many consumers save their gourmet coffee for special occasions.
With a suggested retail price of $5.99, new Folgers Gourmet Selections is designed to be enjoyed every day. It features only Folgers' most aromatic beans that are specially blended and slowly roasted to provide consumers with premium coffee varieties that have a great depth of taste and aroma.
"As consumers become increasingly sophisticated on the culinary front, they are seeking a broader array of gourmet experiences, including their morning coffee selection," said Doug McGraw, Vice President of Global Coffee for Procter & Gamble. "Folgers Gourmet Selections offers a variety of gourmet-inspired blends and flavors, allowing consumers to enjoy the distinctive taste of gourmet coffee every day."
The Folgers Gourmet Selections line includes a range of eight ground varieties:
- Morning Cafe
- Espresso Roast
- Lively Colombian
- Lively Colombian Decaf
- Vanilla Biscotti
- Chocolate Truffle
- Hazelnut Creme
- Caramel Drizzle
The Lively Colombian, Vanilla Biscotti and Hazelnut Creme varieties are also available in whole bean.
Folgers Gourmet Selections will be packaged in premium bags (depending on the specific variety in 10 to 12 oz.), and will be sold at grocery stores and mass merchandisers nationwide in September 2006.
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