Peets Coffee introduces Ethiopian Super Natural Organic Coffee

Specialty coffee roaster, Peet's Coffee & Tea, Inc. has introduced a new coffee called Ethiopian Super Natural, a rare wonder from the heart of the crop in the famed Yirgacheffe region of Ethiopia.

Appropriately named, this uniquely special coffee offering yields a remarkable cup replete with floral qualities, vivid wine dark flavors, wild blueberry sweetness and distinctive, unforgettable richness. Ethiopian Super Natural is the result of a three-year quest by one of the company's dedicated suppliers to reproduce the flavorful coffees of his grandfather's day.

Grown organically and handpicked at the height of ripeness, Ethiopian Super Natural is meticulously processed using the natural method where the pulpy fruit of the coffee cherry is dried on the bean, then hulled off. The essence of the natural method of processing coffee is that the fruit or "cherry" imparts its concentrating, distinctive flavors to the bean as it dries.

"When I brought this coffee back from Ethiopia, I knew that we were going to taste something truly extraordinary," said Doug Welsh, vice-president of coffee, Peet's Coffee & Tea, Inc., "It is one of the finest coffees to have ever crossed our cupping table, and we are proud to offer our customers the opportunity to taste something they may have never experienced before."

Ethiopian Super Natural hails from the birthplace of coffee -- also known for producing very fine washed coffees, such as Peet's Ethiopian Fancy. Produced in limited quantity for Peet's, Ethiopian Super Natural is also certified organically grown.

Availability - Named for its intense flavors and the superb care that went into producing it, Peet's Ethiopian Super Natural is priced at $17.90 per pound and will be available for a limited time at all Peet's retail stores nationwide, online at Peets Coffee and Tea Inc. or by calling 800-999-2132.

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