If you own a Tassimo coffee maker and live in the USA or Canada, you may be pleased to hear that you will soon be able to enjoy Starbucks coffee without even leaving your home.
Kraft Foods, in a effort to improve the flagging sales of it’s Tassimo on demand beverage system, have announced an agreement with Starbucks to add select varieties of its popular coffee to the Tassimo beverage line-up in the U.S. and Canada.
From December 2007 and in time for the holiday season, select Starbucks varieties will be available in a single-cup Tassimo DISC capsule format.
The four Starbucks coffee blends will be –
- House Blend
- Breakfast Blend
- Caffè Verona®
- Africa Kitamu™
The Tassimo coffee maker was first launched in France in 2004 and although some two million Tassimo brewers have been sold in seven countries, sales in the US and Canadian markets have not been up to expectations.
"Kraft recently revamped its business plan for Tassimo to spur stronger, more profitable growth, and we're already seeing results," said Hubert Weber, Vice President and General Manager, Tassimo.
"We're appealing to consumers seeking true coffeehouse quality in the comfort of their own home. Our alliance with Starbucks®* – the brand that's synonymous with coffeehouse quality – gives coffee lovers even more reasons to turn to Tassimo."
"By pushing just one button, coffee lovers now can enjoy several Starbucks® coffees, all perfectly brewed thanks to the patented Tassimo technology," said Kraft's Weber. "This brings our total Tassimo beverage offerings to more than 60 worldwide, with the selections customized for each country."
"We are always looking for ways to provide an authentic Starbucks coffee experience to our customers, and to do so anywhere and anytime they prefer," said Gerry López, president of Starbucks Global Consumer Products Group. "Starbucks Research and Development department worked closely with the Kraft Tassimo team to develop a T DISC that delivers a high-quality brewed cup of Starbucks® coffee. The result will delight our customers, as they will be able to continue to enjoy their Starbucks® coffee while using the highly convenient Tassimo brewing system. It's another step as we extend the Starbucks experience beyond our stores."