chinese marketplace

Costa Cofee, the UK’s fastest growing coffee chain and part of Whitbread PLC, today announced a deal that will see the coffee brand expand into China.

Whitbread PLC has agreed a Joint Venture agreement with Chinese partner Yueda Group to launch the Costa brand in Shanghai and Eastern China. The first Costa store is scheduled to open in early 2007 and the aim is to open over 300 Costa stores throughout China in the next few years.

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