Britain’s Costa Coffee have announced plans to convert its entire coffee bean supply to sustainably grown beans sourced from Rainforest Alliance Certified farms by 2010. The Rainforest Alliance is an independent, international non-profit NGO that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.
Folgers have announced a new line of eight Gourmet Flavored Coffee varieties under the name of Folgers Gourmet Selections.
According to the National Coffee Association, the total consumption of gourmet coffee has reached an all-time high, with 63 percent of Americans saying they drank gourmet coffee beverages within the past year. However, many consumers save their gourmet coffee for special occasions.