In its seventh annual Fiscal 2007 Corporate Social Responsibility Annual Report, the Starbucks Coffee Company has once again confirmed its pledge to continue supporting ethical sourcing of sustainable coffee while supporting coffee farmers, their communities and environment.
The latest Starbucks Corporate Social Responsibility Annual Report (CSR) openly shares Starbucks progress in several areas important to the growth of the business and to its unwavering commitment to ethical coffee sourcing, environmental responsibility, community involvement and workplace practices.
The New Year is upon us once again and time for everybody to make the statutory resolutions for 2008, most of which will fall by the wayside half way through January. With that in mind, Starbucks have come up with a way to help customers keep their resolutions with the introduction a non fat, sugar free latte under the appropriately named "Skinny' platform.
In support of the fourth annual Fair Trade month in the US, Starbucks will feature a 100% Fair Trade Certified Café Estima Blend as the “Coffee of the Week” in participating stores in the United States and Canada for three weeks in October 2007.
Fair Trade month is sponsored by TransFair USA and Starbucks, claiming to be one of the largest purchasers of Fair Trade Certified coffee in the world, are keen to help build awareness of TransFair USA’s work. Café Estima is a unique blend of Latin American and African coffees with a smooth texture and a complex flavor profile.
If you own a Tassimo coffee maker and live in the USA or Canada, you may be pleased to hear that you will soon be able to enjoy Starbucks coffee without even leaving your home.
Kraft Foods, in a effort to improve the flagging sales of it’s Tassimo on demand beverage system, have announced an agreement with Starbucks to add select varieties of its popular coffee to the Tassimo beverage line-up in the U.S. and Canada.
The U.S. Consumer Product Safety Commission, in cooperation with the manufacturer named below, today announced voluntary recalls of the following consumer products. Consumers should stop using recalled products immediately unless otherwise instructed.
Name of Product: Starbucks Barista Aroma Stainless Steel 8-Cup Coffee Brewers
Units: About 73,000
Distributor: Starbucks Coffee Company, of Seattle, Wash.
Hazard: The coffee brewer has defective electrical wiring that can result in overheating, smoking, burning and melting, posing a possible fire hazard.
Eight O'Clock(R) Coffee, America's best selling whole bean coffee company, launched an advertising campaign today that will air on broadcast and cable television stations. The national ad campaign showcases results from a recent study revealing that the taste of Eight O'Clock Coffee's Original Ground Coffee is preferred over Starbucks(R) House Blend Ground Coffee in blind taste tests(1).
The national ad campaign, developed by Respond 2 Communications, includes two different spots which can be viewed on www.eightoclock.com. The advertisements include a call to action for consumers to visit a website to download a coupon for all varieties of Eight O'Clock Coffee.
